Ray Bull has been one of my favorite clients because of their humor and willingness to act. I scripted and shot several videos for them - for sponsored posts (we worked with Magic Mind extensively), to drive ticket sales to shows, and generate music streams. We've experienced massive success together, racking up 15 mil+ views on IG alone. Over the course of our work together, we've paid special attention to keeping a consistently humorous and quirky tone based on the indie demographic we connect with.

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sample 1​

(concept ideation and directed video)

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sample 2

(concept ideation and directed video)

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sample 3

(concept and video format ideation)

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sample 4

(wrote script and brokered brand partnership)​​​​​​

I've done several brand deals via my own TikTok page. Their success came through featuring products while addressing my community with memes, storylines, and inside jokes I established with them. Tootsie Roll, Crocs, and Warner Music are among my favorite partnerships. I've also done work with McDonald's, Takis, and several other brands in the snack space)

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sample 1

(branded sponsorship based on a meme I established with my fanbase. We got over 40 million views!)

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sample 2

(another branded sponsorship based on a popular meme I created)

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sample 3

sample 4

(Warner asked me to promote their artist sombr's new song. I was specifically directed not to mention the song but to create mood pieces)

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Stellar Kelli was one of my first clients. We built her following to over 100K on TikTok in just under a month and we quickly took on brand sponsorships. We worked closely with Inked Magazine (as she was a tattoo influencer), doing interviews, lifestyle posts, and scripted posts. My favorite piece of content we created was a branded post in which Kelli featured a smart toaster she received as a promotional item. The content connected because it felt organic even though it was scripted.

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sample 1

(scripted and sourced branded post)

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​sample 2

(arranged partnership with Inked Magazine and scripted video)​

My first lesson in driving sales while posting in a broader "lifestyle" context came from pushing people toward my song, "Call Me What U Want." I established a meme based on my personal story of quitting cigarettes and then shifted the on-video copy to focus on my song. As a result, I successfully generated over 5 million streams, and the song got over 50 million impressions across social media platforms.

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sample 1

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sample 3

(these posts exemplify shifting organic momentum into relevant, product-focused calls to action)

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